Communicate for agriculture as SDFB’s Marketing Communications Director


HURON (May 4, 2016) -South Dakota Farm Bureau is looking for a dynamic Marketing Communications Director to effectively communicate and elevate industry messages with media, consumers, members and stakeholders. This position requires initiative, multi-tasking, ability to learn quickly, networking and excellent writing skills.


  • Initiate, develop and plan creative earned media strategies using a variety of media (print, radio, web, social) and collateral materials
  • Write effective company press releases and conduct interviews as needed
  • Develop public relations strategies, materials and industry messages
  • Promote SDFB and the agriculture industry through social media properties and venues
  • Assist in the planning, development and execution of strategic marketing communications and social media initiatives
  • Develop membership recruitment strategies, campaigns and communication
  • Effectively communicate with membership through industry e-newsletters, mailings, social media, and innovative tactics
  • Assist in membership processing and promotions
  • Plan, create and distribute video communication through various channels
  • Support the activities of and information delivery to the board of directors, county leaders and staff through various communication channels
  • Create content, edit and oversee the production of the organization’s newsletters. This role would serve as primary writer for two publications.
  • Assist in developing, writing, editing and proofing a variety of documents including promotional materials (e.g., brochures, fliers, ads, postcards, etc.), website content, e-blast copy, and other internal and external marketing communications.
  • Serve as a member of the planning committee for company’s events by providing creative insight, developing promotions, and contributing to the overall implementation of convention themes and messaging.
  • Travel as necessary for assignments, including the organization’s annual convention

Minimum Qualifications

  • 2+ years of related communications work experience
  • Bachelor’s degree in communication, public relations, journalism or related field
  • Background/knowledge of ranching/agriculture preferred
  • Experience with writing press releases, articles, interviewing and media relations
  • Experience with social media platforms, specifically Facebook, Twitter, YouTube and Instagram
  • Video and photography skills
  • Experience with and keen eye for graphic design elements
  • Ability to manage tasks independently and work in a team environment
  • Outstanding communication skills, both verbal and written
  • Efficient time management and responsive working skills
  • Knowledge of AP
  • Proficient in Microsoft Office, PowerPoint, and graphic design programs
  • Strong writing, editing and proofreading skills
  • Ability to organize and prioritize work, meet deadlines and handle multiple projects
  • Strong interpersonal, communication and team skills
  • Flexible and a creative approach to problem solving
  • Willing to travel to events and work occasional weekends for specific SDFB events



Competitive salary, dependent on qualifications.

Attractive 401K, medical, dental, vision and life insurance package.

Work in a fast-paced, ever-changing industry.


Please provide a letter of interest and resume to:

Krystil Smit

SDFB Executive Director

2225 Dakota Ave. S.

Huron, SD 57350